Year-end holidays boost retail, but they also increase loss risks that can reduce profitability. In this sense, protecting inventory with technology and efficient strategies ensures greater competitiveness for the sector and directly contributes to consistently increasing sales.

At this moment, it’s essential to double your attention to every operational detail, since the increase in customer flow also brings more pressure to retail routines.

With more customers, full stock, and fast-paced teams, small mistakes become frequent and can negatively impact the store’s revenue potential.

Therefore, aligning processes, organization, and technology makes operations safer. Loss prevention improves efficiency, optimizes the customer journey, and creates ongoing opportunities to increase sales.

Below, we’ve outlined nine essential practices to reduce losses, ensure product availability, and build the right conditions for success during the holiday season.

1. Organize the store with a full focus on customer experience

Smart organization designed for the higher year-end flow makes customer circulation easier and improves product visibility while also reducing opportunities for theft.

For this reason, it’s important to pay attention to store layout, both to facilitate product access and to enable agile replenishment.

The focus here should be efficiency and the reduction of breakage and out-of-stock scenarios, creating smoother shopping experiences and continuous potential to increase sales.

2. Use anti-theft systems without compromising product exposure

Did you know it’s possible to give customers easy access to products, without confinement and without barriers, while maintaining smart retail security?

This approach reduces losses and directly contributes to increasing year-end sales.

With EASi, Inwave’s new generation of anti-theft systems for retail, for example, it’s possible to combine accessible product exposure with data-driven control, real-time alarm activation, and an analytical management model for your store.

In addition, tags suited to your product mix ensure protection without harming the customer journey.

With products freely accessible and well displayed, retail eliminates friction and boosts conversion, creating ideal conditions for increased sales.

See how anti-theft systems can support safe store growth in the case of Rede Market, which revolutionized its front-end control with the Darwin Platform!

3. Train teams to identify risks and ensure flawless execution

Well-prepared teams recognize suspicious behavior, reduce errors, and strengthen internal standards.

During the holiday season, focus on specific training to handle increased demand and on process reviews to avoid operational failures.

In other words: with clear routines and proper training, it’s possible to increase sales and reduce losses, boosting profitability at year-end.

4. Use technology to reduce checkout errors and speed up service

Technology is an indispensable ally to support retail during increased year-end purchasing flows.

With Inwave’s Darwin Platform, for example, divergences can be automatically identified, reducing checkout losses.

This accuracy decreases human error and increases speed at checkout counters, at a time when reducing lines is a key competitive advantage for retailers.

With Darwin’s Remote Supervisor feature, lines tend to shorten even further, reducing cart abandonment and supporting higher sales.

Want to learn more about how the Darwin Platform can support you? Check out the case of the Santa Catarina–based Superviza chain, which invested in the solution to optimize operations, increase sales, and ensure efficient service!

5. Use RFID for inventory control and ensure total availability

RFID increases accuracy, reduces stockouts, and provides complete visibility of merchandise.

A reliable inventory reduces financial losses and strengthens the environment needed to increase sales without recurring operational waste.

With Inwave’s RFID technology, organizational management becomes simpler through automation, improved stock control, and enhanced agility that boosts customer satisfaction.

Ultimately, this innovation supports omnichannel integration, offering greater visibility over all store processes during the busiest times of the year.

6. Use CCTV as a foundation for security and process control

In addition to increasing security, CCTV helps control operational failures, monitor risk patterns, and support managers in quickly correcting issues that may hinder the ability to increase year-end sales.

Inwave’s solution also includes additional features such as a 24-hour monitoring service, with the differential of tracking predefined routines like store opening and closing.

This alignment between people, processes, and technology creates the ideal environment to increase sales with safety and operational sustainability.

7. Adjust inventory based on customer behavior

Sales performance history, margins, and preferences inform accurate retail decisions.

At the same time, well-distributed stock helps reduce losses and increase sales based on customer behavior and data-driven management.

8. Combine technology with strong display practices and continuous replenishment

Clear, inviting, and intuitive displays draw customer attention.

Good presentation enhances the customer journey and naturally strengthens retail’s potential to increase year-end sales.

Continuous replenishment prevents empty shelves and keeps traffic organized.

With sensors, alerts, and real-time monitoring, teams can act quickly to handle increased flow, creating an efficient operation that reinforces the ability to increase sales during this holiday season!

9. Plan promotions and year-end strategies in advance

Solid planning avoids improvisation and mistakes.

Furthermore, pre-defined strategies simplify execution and make store routines more predictable during high-demand periods.

During this time, it’s important to focus on clear communication, effective actions, and ongoing control to reduce losses, improve efficiency, and align teams around the mission of increasing sales safely!

Reducing losses is essential to increasing sales sustainably

Sustainable growth requires control, visibility, and precise execution.

Inwave supports chains of all sizes with intelligent solutions that connect data, automation, and strategic management.

Talk to our specialists and discover how to increase sales by reducing losses ensuring your success this holiday season!