Business Development Manager at Inwave, with a career built at Ambev, Coca-Cola, Gunnebo, and Sebrae. Holds a degree in Electronic Engineering from USP and a Master's in Innovation Management from UFSCar. Professor of postgraduate courses, consultant, and specialized Key Speaker in retail. Editor of the Varejo em Dia portal, host of the PDV - Por Dentro do Varejo podcast, and Retail Thinker for Varejo180. Curator and technical coordinator of international missions for NRF - Retail's Big Show and Euroshop. Extensive experience in consulting and building commercial teams for the implementation of new products and technologies such as RFID, IoT, EAS, and Video Analytics.