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Recently, I had the pleasure of seeing Inwave featured on the SuperVarejo Portal with the confirmation of our participation in EuroShop 2026, the world’s largest global retail technology trade fair. The event takes place every three years in Germany and brings together the leading global players in the industry.

For Inwave, this is not just about being present. It is an opportunity to introduce the evolution of our Darwin platform to the European market and to consolidate our international operations following the acquisition of Gateway, a Swedish company with 30 years of history and a presence in more than 120 countries.

If you are a retailer planning to be in Germany during this period, I invite you to visit our booth. It will be a unique opportunity to see firsthand how Brazilian technology is standing out on a global scale.

In this article, we will explain why this participation is relevant for Brazilian retail, what we will be showcasing, and how these solutions can transform your operations here in Brazil.

Why is EuroShop strategic for global retail?

EuroShop is not just another trade fair. It is the epicenter of innovation in physical retail technology, bringing together manufacturers, integrators, retailers, and investors from all continents. For a retail tech company like Inwave, being present at this event is a validation of our ability to compete in mature and demanding markets.

Our participation marks a new phase in the company’s international expansion. With the acquisition of Gateway, we now operate from two global hubs: Brazil and Europe. Gateway is a global reference in electronic security solutions for retail, with products deployed in more than 40,000 stores worldwide. This union strengthens our portfolio and expands our reach, enabling us to bring the intelligence of the Darwin platform and smart EAS to strategic markets.

For Brazilian retailers who follow global trends, EuroShop is an opportunity to see firsthand what is being developed to address universal challenges: shrink, operational inefficiencies, and the need to improve the customer experience without compromising profitability.

What will Inwave showcase at EuroShop 2026?

Our booth at EuroShop was designed around the concept “Be connected. Take Control.” — a phrase that summarizes our philosophy: connecting data, devices, and teams so that managers have real control over their operations.

We will showcase three technology solutions that are already transforming operations in Brazil and Europe:

Darwin Platform: real-time operational intelligence

The Darwin platform for operational control integrates various in-store devices and artificial intelligence to generate real-time alerts and enable immediate interventions. In practice, this means that a manager can identify and correct operational issues, such as checkout errors, excessive queues, or attempted POS fraud, at the exact moment they occur, not days later when reviewing reports.

In France, the Darwin platform is currently in a pilot project with one of the country’s largest supermarket chains. In Brazil, our proof-of-concept projects have achieved a 99% conversion rate, and expectations point to 300% growth in licensing contracts over the next 12 months. These figures are not just sales metrics; they are proof that the platform delivers fast, measurable results.

Gateway’s smart EAS solutions

Gateway’s electronic security portfolio, now unified with Inwave’s EAS solutions, incorporates cloud-based intelligence, facial recognition, and embedded media. These are no longer just antennas that beep when someone passes through; they are systems that communicate with the Darwin platform, generating data on theft attempts, behavior patterns, and even customer engagement opportunities through media.

This integration is essential: security ceases to be an isolated system and becomes part of a broader operational strategy, where every device contributes to business intelligence.

RFID projects for inventory management

RFID technology enables item-level traceability, eliminating the “blind spot” many retailers face: not knowing exactly what is in stock, where it is, and in what condition. This is even more critical in omnichannel strategies, which are on the agenda of most retailers today.

At EuroShop, we will demonstrate how RFID technology transforms inventory management into a precise and automated operation, reducing out-of-stocks and improving product availability in stores.

How does this global expansion benefit Brazilian retailers?

You might be wondering: “If Inwave is expanding into Europe, what does that mean for me, operating in Brazil?” The answer is simple: everything.

First, because validation in mature markets such as Europe proves that our solutions work in highly competitive and regulated environments. If the Darwin platform is being implemented in French and Scandinavian retail chains, it is because it meets rigorous standards of performance, data security, and return on investment.

Second, because global experience makes us a more complete partner. By serving retailers across different continents, we face diverse operational challenges and develop solutions that can be adapted to the Brazilian reality. Learning is continuous and bidirectional.

An invitation to Brazilian retailers who will be in Germany

If you are a retail professional planning to be in Germany in February 2026, be sure to visit our booth at EuroShop. It will be an opportunity to see live demonstrations of the Darwin platform, speak with our technical team, and understand how the integration of different technologies can transform your operations.

More than that, it is a chance to exchange experiences with other global retailers who face the same challenges as you: increasing shrink, pressure for efficiency, and the need to balance security with customer experience.

Retail is universal in its problems, but solutions must be adapted to each reality. And that is exactly what we do.

Conclusion: Brazilian technology competing on a global scale

Inwave’s participation in EuroShop 2026 is more than a commercial milestone. It is confirmation that technology developed in Brazil has the capacity to compete, and lead, in global markets. The acquisition of Gateway, the expansion into Europe, and the projected 300% growth of the Darwin platform over the next 12 months are the results of a clear strategy: transforming data into decisions and decisions into results.

For Brazilian retailers, this journey represents an opportunity. You no longer need to choose between local technology and imported solutions.

You can rely on a retail tech company that deeply understands the local market while operating with global standards and scale. A company that manufactures hardware in Brazil, exports 40% of its production, and still maintains the agility and close support that only a local operation can provide.

If you are in Germany in February, visit us. If you are in Brazil, get in touch!

EuroShop is the global stage, but the true impact of our solutions happens in the daily operations of your stores, reducing losses and improving your customers’ experience. And that, for me, is what truly matters.

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